As one of the world’s leading sports brands, PUMA has made history as a creator of product designs for outstanding athletes, running shorts women and sports teams — football, running and training, golf, basketball and motorsports. PUMA’s headquarters is in Herzogenaurach, Germany, with more than 14,000 employees in more than 120 countries.
From Humble Beginnings to International Breakthrough
In Germany, PUMA was founded in 1919 as the “Gebrüder Dassler Schuhfabrik” (Dassler Brothers Shoe Factory). The brand pivoted its international breakthrough during Amsterdam’s 1928 Olympic Summer Games, where most German athletes wear Dassler spikes. In 1948 “PUMA” was officially registered at the German Patent and Trademark Office.
Level Up On The Playing Field
PUMA apparel is designed for both functionality and leisure — it is suitable for all sports, from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.
PUMA’s Business Philosophy
PUMA is committed to making better products and contributing to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas, including Fair Income, Products, Health & Safety, and more — doing their part to deliver better products and contribute to a better world.
PUMA: Culture of Firsts
PUMA strives to be at the forefront of innovation to meet our athletes’ needs, with adaptive Dynamics as one of the principles that guide PUMA Innovation. This principle is creating products that adapt to human body movement and the environment based on thermoregulation, activity or fit, which led to the creation of PUMA’s self-lacing Fit Intelligence Training Shoe.
PUMA Against Social Injustices
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA running shorts women established #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system. Support organisations that inspire real change.