With the business mission of being “Forever Faster”, PUMA aims high to be the Fastest Sports Brand in the World. For over 70 years, PUMA has been developing running shorts women, sports footwear, apparel and accessories for the best athletes. PUMA’s range of sports apparel is designed by incorporating performance and sports inspiration into its products.
From Humble Beginnings to International Breakthrough
In 1919, Rudolf and Adolf Dassler founded the company “Dassler Brothers Shoe Factory” in their home in Germany, launching PUMA’s long-standing history of crafting quality sporting goods. In the first few years, the brand gained notoriety as athletes who wore Dassler spikes at various international sporting events won gold medals, including the renowned Jesse Owens.
PUMA Sports Apparel and Equipment
PUMA apparel is designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.
PUMA’s Sustainability Efforts
PUMA views sustainability in the same way as they consider sports — it’s about figuring out and improving on weaknesses to reach common goals. PUMA strives to create change through fashion and sportswear by improving social and environmental areas where they have the most significant impact, including Plastic & Oceans, Circularity, Biodiversity and more.
PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.
PUMA Against Social Injustices
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM running shorts women to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.